作者: THE ALLEY

  • Vol.10. To the next cup — with you｜THE ALLEY 12th Anniversary

    THE ALLEY 12th Anniversary｜The Stories We Shared

    Twelve years, 4,380 days and nights.
    We started with a single cup of Brown Sugar Deerioca,
    and slowly became part of your everyday life.

    Maybe it was during your school days,
    laughing with friends over a cup of brown sugar boba.

    Maybe it was on a stressful night at work,
    when a familiar taste brought you quiet comfort.

    Or maybe it was on a special day when you chose us
    to celebrate with you, or to help you heal.



    Your one cup means the world to us.

    For the past twelve years, we’ve brewed more than just drinks.
    We’ve preserved memories, stirred emotions, and warmed your heart.
    We hope each sip has become a piece of your most cherished moments.

    Thank you for making our drinks part of your daily ritual,
    for letting us walk with you from youth to growth,
    from drinking alone to sharing with someone special.

    As we step into our 13th year,
    we are more than just a bubble tea brand.

    We hope to continue being a warm presence
    in the scenery of your life.

    Here’s to the next chapter, to the next cup,
    to the next story of you and THE ALLEY.

    To the next 12 years, with you.

  • Vol.09 Happy Pistachio Series

    Take a sip and catch the happiness trend-
    the more you drink, the happier you feel!

    Escape to a world of happiness with our Happy Pistachio Series.
    The rich, nutty flavor combined with our creamy milk cap
    and base creates a delightful treat that is both satisfying and healthy.
    Treat yourself to a luxurious and flavorful experience every day!

    Indulge in our sweet and happy connection!
    Rich brown sugar milk tea forms the base,
    topped with pistachio milk cap that’s full of nutty aroma.
    Paired with our exclusive pearls and crispy flakes,
    every sip is a new surprise with layers of delicious textures!

    Refreshing jasmine green tea is the
    perfect base for our silky pistachio cream.
    The delicate floral notes of the tea pair
    beautifully with the nutty sweetness of the pistachio,
    creating a delightful andrefreshing beverage.
    It’s the perfect pick-me-up to brighten your day.

    Embark on a flavorful journey of happiness
    with our delightful pistachio drinks!
    We carefully select premium pistachios
    and blend them into a smooth, nutty paste,
    perfectly paired with a rich milk cap and silky base.
    Each sip delivers a creamy,
    aromatic experience that brings comfort
    and joy from the very first taste.

  • Vol.08 What would you like to drink today?

    Pick a drink at THE ALLEY that matches your mood today.

    Welcome to THE ALLEY! How are you feeling today?
    Let’s start with a drink to add some color to your mood!

    If you like a rich taste…

    A next-level treat!
    Rich brown sugar flavor with soft and chewy Deerioca.
    Diving headfirst into the world of brown sugar
    and loving every second.

    Maybe something special to drink today…



    Wait… you seriously haven’t tried this yet?
    If you love tiramisu, this’ll knock your socks off.
    That Tiramisu powder? It hits. And yeah — we like it that way.

    Craving a drink with some layered textures today…



    Layers on layers —
    ube, taro, brown sugar, Deerioca, and creme brulée.
    If you’re into chewy textures and bold flavor combos,
    this one’s a must.

    In the mood for something refreshing — like a smoothie…


    Loved by both kids and grown-ups!
    Tangy-sweet strawberry smoothie meets creamy snow velvet
    it’s love at first sip, all over again.

    If you’re looking for something unique
    from THE ALLEY today…



    Yogurt? Purple rice?
    ……Wait, what doesn’t this drink have?
    Sounds wild, but trust us — it’s super cool and seriously tasty.

    So many drinks, so many moods!
    At THE ALLEY, you’re bound to find your thing.

    Come find yours.
    We’ll be here, stirring up something special just for you.

  • Vol.07 Yummy! The new Basque Cheesecake has arrived!!!

    Dessert alert!
    THE ALLEY’s latest Basque Cheesecake is here
    to take your taste buds on a wild ride!
    Just look at that perfectly caramelized top, the ultra-smooth, creamy center, and those mind-blowingly colorful flavors!
    It’s a masterpiece of dessert.

    We get it, you’re staring at the options, totally overwhelmed.
    But that’s exactly what makes Basque Cheesecake so special.
    Every bite is a surprise, every flavour leaves you craving more.

    So, why resist?
    Let’s step into the whimsical world of Basque Cheesecake!

    What’s your favorite flavor?

    A true classic!
    Rich, creamy goodness melts
    in your mouth,
    As the caramelized crust intertwines
    with the smooth, silky filling,
    Come together for the purest
    Basque Cheesecake experience.

    A perfect blend of oreo crumbles
    and Basque Cheesecake,
    Every bite is a little surprise!
    Try this fun and playful treat now!

    The rich aroma of cocoa
    meets the creamy cheese!
    A perfect balance of flavours—rich,
    but not too sweet.
    A true treat for chocolate lovers!
    Let yourself be immersed
    in the sweet world of chocolate.

    A purple storm is here!
    Prepare for an unexpected
    taste adventure.
    Rich, naturally sweet,
    and full of exotic charm –
    Every bite is sure to surprise and delight!

    No doubt about it,
    this isn’t just a flavor experience, it’s a full-blown dessert lover’s party!

    Come join us and let Basque Cheesecake
    to explode your dessert universe!

    Experience a feast for your taste buds at THE ALLEY.

  • Vol.06 3.14159265358979。

    It’s all about CIRCLE

    Pi, π, is an endless number,
    just like our love for bubble tea, goes on forever.
    Every drink is a journey of infinite possibilities,
    and each chewy Deerioca is a delightful discovery.

    When a circle becomes a Deerioca?
    To create a one-of-a-kind ‘Pearl’,
    we continuously experiment and refine our recipe.

    We are committed to handcrafting:
    kneading the dough, rolling it into balls,
    and cooking it in brown sugar.

    Each chewy, fragrant Deerioca
    brings a new surprise
    when paired with different drinks,
    just like π, with its infinite possibilities.

    When everything comes full circle,
    Deerioca is here to explore a better life with you!

  • Vol.05. The Unbeatable Drink – Crunchy Milk Tea Series

    World’s #1 x Unbeatable x Best Taste Ever

    Get ready for a burst of flavors!

    Crunchy Milk Tea is a delicious blend of tea, milk, crispy, pearls, and milk foam.
    It’s not just a drink, but a sweet treat that brings comfort!

    “A Sensory Feast that Blossoms on Your Tongue”

    THE ALLEY crafted the taste adventure just for you.
    As the light tea scent blends with creamy milk,
    feel the fun crunch of crispy and the bouncy pearls,
    making every sip a joy.
    Every taste brings a new surprise, building layers of deliciousness.

    Crunchy Brown Sugar Milk Tea


    Its aroma is irresistible, with layers of crispness.
    The rich brown sugar gives just the right
    amount of sweetness.
    One cup is all you need to feel satisfied.

    Crunchy Tiramisu Milk Tea


    Your favorite dessert, now in a drink!
    This delicious drink combines
    the elegance and bittersweet of Tiramisu
    for a memorable flavor.


    Crunchy Strawberry Milk Tea

    This crunchy strawberry milk tea
    is topped with creamy foam and crispy ,
    just the refreshment you need!

    Crunchy Oreo Milk Tea

    A perfect blend of classic and creative.
    Oreo lovers attention!
    a sweeter, richer, and more layered taste
    that will keep you coming back for more.


    Crunchy Thai Milk Tea

    The crispy texture of our signature crunchy
    with the familiar taste of Thai milk tea,
    creating a unique taste experience
    with rich and complex layers of flavor.

    So many flavors, So many adventures!
    From classic brown sugar to tropical Thai milk tea, fruity freshness to sweet dessert,
    THE ALLEY has the perfect drink for you to brighten your busy day.

    Come and discover your perfect flavor!

  • Vol.04. Love, like light latte, is just right. Happy Valentine’s Day!

    On Valentine’s Day, let’s enjoy the perfect cup of romance!💗

    Love is like a cup of Light Latte – the perfect mix that keeps you coming back for more. 🥰


    This Valentine’s Day, share a drink with your loved one and experience the romantic moment of creamy foam and rich tea flavor.🧋

    💛 Light and easy – like the most relaxed time with your love, simple yet heartwarming

    💛 Soft and smooth – like the most beautiful flavor of love, with just the right balance to make every sip worth treasuring.

    💛 Delicate and Warm – leaving a unique aftertaste in each other’s hearts, making happiness last forever.

    Whether it’s a sweet date or a cozy treat for your sweetheart, Light Latte is the perfect way to show your love.🩷

    This Valentine’s Day, let love and Light Latte come together for the perfect feel-good moment!

    Happy Valentine’s Day from THE ALLEY!🌹

    #Light Latte #Light Love Just Right

  • Vol.03. Opens a new chapter in THE ALLEY!

    Hey! Have you noticed that THE ALLEY’s style is brand new?

    Our new look mixes fashion, youth and energy!
    Stable lettering with rounded corners
    A more modern look with more attitude.

    It’s not just a drink, it’s a statement of your style.
    It’s not just a change, it’s a redefinition of attitude.
    THE ALLEY is here to create your own trendy moments!

    Let’s welcome the all-new THE ALLEY!

    Can’t wait to meet you at our stores and create amazing moments together!

    #THE ALLEY #VI #Brand #Visual Identity

  • Vol.02. Encountering Light Latte Series

    Ready for a lighter journey in the new year?
    Leave behind the extra baggage and start with a pure Light Latte.
    In 2025, we’re with you, savoring every light, breezy moment.

    Life can get busy, and we all need a moment to relax.
    The Alley is here for you.
    We’re launching the Light Latte series, made with a unique recipe for a smooth drink
    Enjoy the flavor and feel light.

    A perfect blend of delicate milk foam and rich tea aroma, offering an uniquely light experience.
    Savor the essence of tea leaves enveloped in creamy smoothness, with a silky texture that‘s never overwhelming.
    Enjoy every sip with ease.

    Light Latte – a new take on your tea moment!

    Peach Light Latte: Drift into a peachy pink dream.

    Imagine a gentle breeze, sunlight dancing on Rouge Black Tea, with the air filled with the sweet scent of peaches.

    We carefully select estate-grown Rouge Black Tea, naturally infused with fruity notes and a floral finish.

    We then add our specially blended “Latte” for a light yet rich taste.

    Every sip is like enjoying a sun-kissed peach tea.

    Barley Light Latte: A Taste of Nostalgia, the first sip brings back all the good times.

    For many, barley brings back warm memories.
    The Alley captures this comforting feeling in our Barley Light Latte.
    We use classic barley black tea, with a sweet, non-bitter taste. The barley and tea combine for a uniquely smooth experience.
    Paired with the perfect balance of “Latte”, each sip is a rich, refreshing treat, like stepping back into carefree childhood days.

    The Light Latte series is more than just a drink; it’s a lifestyle.
    We hope this light and flavorful experience brings you moments of peace and happiness, even in a busy life.

    Come to The Alley and discover a lighter, more fragrant Light Latte!

    LightLatte #New Arrivals #AfternoonTea #TreatYourself #2025 #TheAlley

  • Vol.01. 2025 Happy new year

    3 、 2 、 1 Happy New Year!
    2024 is over,
    2025 is coming!

    We’ve had a fantastic year in 2024, filled with countless memorable moments.
    Your support and affection have brought us together, allowing THE ALLEY to share more joy and life with you.


    In 2024,
    Thanks to the support of every Deer.
    Thanks to the efforts of every partner.

    With you, THE ALLEY could continue to heat up.
    In 2025,
    THE ALLEY will bring you more wonders with its new image.


    Stay tuned!


    THE ALLEY