分類: blog

From one cup of Brown Sugar Deerioca to the world.

At THE ALLEY, we believe that every cup tells a story
and connects people across cultures.

Since our inception,
we have seamlessly blended bold flavors, design aesthetics, and creative innovation to introduce our handcrafted beverages to over 20 countries,
proudly establishing ourselves
as a global leader in aesthetic tea culture.


Now, we extend a heartfelt invitation to you—
Bring the world of THE ALLEY
to your city and begin your own success story.

【Why Choose THE ALLEY Franchise?】

🌍 A Globally Acclaimed Aesthetic Tea Brand

Rooted in the philosophy of “Trendy Tea × Aesthetic Living”,
THE ALLEY has built a distinctive brand identity
with more than 450 locations worldwide—
earning the trust and loyalty of customers across continents.

🍹 Signature Beverages & Constant Innovation

From our iconic Brown Sugar Deerioca to viral sensations
like the Crunchy Milk Series, each drink is designed to be:
✅ Visually stunning
✅ Social media friendly
✅ Crafted for high repurchase value


Every product launch is a new opportunity
for market excitement and business growth.

Comprehensive Franchise Support

Whether you’re a first-time entrepreneur or a seasoned business owner,
THE ALLEY offers end-to-end support to ensure a smooth and successful operation:

✅ Strategic site selection & customized store design
✅ Staff recruitment, training & technical assistance
✅ Digital marketing content & launch campaign guidance
✅ Operational SOPs & strict quality assurance
✅ Ongoing mentorship from experienced franchise advisors


With THE ALLEY, you’re never in business alone.

Brand Strength × Business Stability

THE ALLEY is more than a trendy brand—
It’s a proven business platform combining sustainable operations,
consistent product appeal, and cross-regional market adaptability,
making it ideal for long-term success and expansion.

Turn Your Passion into a Global Tea Venture!

👉 Apply Now to become a part of THE ALLEY franchise family.

THE ALLEY 12th Anniversary｜The Stories We Shared

Twelve years, 4,380 days and nights.
We started with a single cup of Brown Sugar Deerioca,
and slowly became part of your everyday life.

Maybe it was during your school days,
laughing with friends over a cup of brown sugar boba.

Maybe it was on a stressful night at work,
when a familiar taste brought you quiet comfort.

Or maybe it was on a special day when you chose us
to celebrate with you, or to help you heal.



Your one cup means the world to us.

For the past twelve years, we’ve brewed more than just drinks.
We’ve preserved memories, stirred emotions, and warmed your heart.
We hope each sip has become a piece of your most cherished moments.

Thank you for making our drinks part of your daily ritual,
for letting us walk with you from youth to growth,
from drinking alone to sharing with someone special.

As we step into our 13th year,
we are more than just a bubble tea brand.

We hope to continue being a warm presence
in the scenery of your life.

Here’s to the next chapter, to the next cup,
to the next story of you and THE ALLEY.

To the next 12 years, with you.