分類: Life

  • Vol.08 What would you like to drink today?

    Pick a drink at THE ALLEY that matches your mood today.

    Welcome to THE ALLEY! How are you feeling today?
    Let’s start with a drink to add some color to your mood!

    If you like a rich taste…

    A next-level treat!
    Rich brown sugar flavor with soft and chewy Deerioca.
    Diving headfirst into the world of brown sugar
    and loving every second.

    Maybe something special to drink today…



    Wait… you seriously haven’t tried this yet?
    If you love tiramisu, this’ll knock your socks off.
    That Tiramisu powder? It hits. And yeah — we like it that way.

    Craving a drink with some layered textures today…



    Layers on layers —
    ube, taro, brown sugar, Deerioca, and creme brulée.
    If you’re into chewy textures and bold flavor combos,
    this one’s a must.

    In the mood for something refreshing — like a smoothie…


    Loved by both kids and grown-ups!
    Tangy-sweet strawberry smoothie meets creamy snow velvet
    it’s love at first sip, all over again.

    If you’re looking for something unique
    from THE ALLEY today…



    Yogurt? Purple rice?
    ……Wait, what doesn’t this drink have?
    Sounds wild, but trust us — it’s super cool and seriously tasty.

    So many drinks, so many moods!
    At THE ALLEY, you’re bound to find your thing.

    Come find yours.
    We’ll be here, stirring up something special just for you.

  • Vol.07 Yummy! The new Basque Cheesecake has arrived!!!

    Dessert alert!
    THE ALLEY’s latest Basque Cheesecake is here
    to take your taste buds on a wild ride!
    Just look at that perfectly caramelized top, the ultra-smooth, creamy center, and those mind-blowingly colorful flavors!
    It’s a masterpiece of dessert.

    We get it, you’re staring at the options, totally overwhelmed.
    But that’s exactly what makes Basque Cheesecake so special.
    Every bite is a surprise, every flavour leaves you craving more.

    So, why resist?
    Let’s step into the whimsical world of Basque Cheesecake!

    What’s your favorite flavor?

    A true classic!
    Rich, creamy goodness melts
    in your mouth,
    As the caramelized crust intertwines
    with the smooth, silky filling,
    Come together for the purest
    Basque Cheesecake experience.

    A perfect blend of oreo crumbles
    and Basque Cheesecake,
    Every bite is a little surprise!
    Try this fun and playful treat now!

    The rich aroma of cocoa
    meets the creamy cheese!
    A perfect balance of flavours—rich,
    but not too sweet.
    A true treat for chocolate lovers!
    Let yourself be immersed
    in the sweet world of chocolate.

    A purple storm is here!
    Prepare for an unexpected
    taste adventure.
    Rich, naturally sweet,
    and full of exotic charm –
    Every bite is sure to surprise and delight!

    No doubt about it,
    this isn’t just a flavor experience, it’s a full-blown dessert lover’s party!

    Come join us and let Basque Cheesecake
    to explode your dessert universe!

    Experience a feast for your taste buds at THE ALLEY.

  • Vol.06 3.14159265358979。

    It’s all about CIRCLE

    Pi, π, is an endless number,
    just like our love for bubble tea, goes on forever.
    Every drink is a journey of infinite possibilities,
    and each chewy Deerioca is a delightful discovery.

    When a circle becomes a Deerioca?
    To create a one-of-a-kind ‘Pearl’,
    we continuously experiment and refine our recipe.

    We are committed to handcrafting:
    kneading the dough, rolling it into balls,
    and cooking it in brown sugar.

    Each chewy, fragrant Deerioca
    brings a new surprise
    when paired with different drinks,
    just like π, with its infinite possibilities.

    When everything comes full circle,
    Deerioca is here to explore a better life with you!

  • Vol.04. Love, like light latte, is just right. Happy Valentine’s Day!

    On Valentine’s Day, let’s enjoy the perfect cup of romance!💗

    Love is like a cup of Light Latte – the perfect mix that keeps you coming back for more. 🥰


    This Valentine’s Day, share a drink with your loved one and experience the romantic moment of creamy foam and rich tea flavor.🧋

    💛 Light and easy – like the most relaxed time with your love, simple yet heartwarming

    💛 Soft and smooth – like the most beautiful flavor of love, with just the right balance to make every sip worth treasuring.

    💛 Delicate and Warm – leaving a unique aftertaste in each other’s hearts, making happiness last forever.

    Whether it’s a sweet date or a cozy treat for your sweetheart, Light Latte is the perfect way to show your love.🩷

    This Valentine’s Day, let love and Light Latte come together for the perfect feel-good moment!

    Happy Valentine’s Day from THE ALLEY!🌹

    #Light Latte #Light Love Just Right

  • Vol.03. Opens a new chapter in THE ALLEY!

    Hey! Have you noticed that THE ALLEY’s style is brand new?

    Our new look mixes fashion, youth and energy!
    Stable lettering with rounded corners
    A more modern look with more attitude.

    It’s not just a drink, it’s a statement of your style.
    It’s not just a change, it’s a redefinition of attitude.
    THE ALLEY is here to create your own trendy moments!

    Let’s welcome the all-new THE ALLEY!

    Can’t wait to meet you at our stores and create amazing moments together!

    #THE ALLEY #VI #Brand #Visual Identity

  • Vol.01. 2025 Happy new year

    3 、 2 、 1 Happy New Year!
    2024 is over,
    2025 is coming!

    We’ve had a fantastic year in 2024, filled with countless memorable moments.
    Your support and affection have brought us together, allowing THE ALLEY to share more joy and life with you.


    In 2024,
    Thanks to the support of every Deer.
    Thanks to the efforts of every partner.

    With you, THE ALLEY could continue to heat up.
    In 2025,
    THE ALLEY will bring you more wonders with its new image.


    Stay tuned!


    THE ALLEY