標籤: 2025

  • Vol.06 3.14159265358979。

    Pi, π, is an endless number,
    just like our love for bubble tea, goes on forever.
    Every drink is a journey of infinite possibilities,
    and each chewy Deerioca is a delightful discovery.

    When a circle becomes a Deerioca?
    To create a one-of-a-kind ‘Pearl’,
    we continuously experiment and refine our recipe.

    We are committed to handcrafting:
    kneading the dough, rolling it into balls,
    and cooking it in brown sugar.

    Each chewy, fragrant Deerioca
    brings a new surprise
    when paired with different drinks,
    just like π, with its infinite possibilities.

    When everything comes full circle,
    Deerioca is here to explore a better life with you!

  • Vol.03. Opens a new chapter in THE ALLEY!

    Hey! Have you noticed that THE ALLEY’s style is brand new?

    Our new look mixes fashion, youth and energy!
    Stable lettering with rounded corners
    A more modern look with more attitude.

    It’s not just a drink, it’s a statement of your style.
    It’s not just a change, it’s a redefinition of attitude.
    THE ALLEY is here to create your own trendy moments!

    Let’s welcome the all-new THE ALLEY!

    Can’t wait to meet you at our stores and create amazing moments together!

    #THE ALLEY #VI #Brand #Visual Identity

  • Vol.01. 2025 Happy new year

    3 、 2 、 1 Happy New Year!
    2024 is over,
    2025 is coming!

    We’ve had a fantastic year in 2024, filled with countless memorable moments.
    Your support and affection have brought us together, allowing THE ALLEY to share more joy and life with you.


    In 2024,
    Thanks to the support of every Deer.
    Thanks to the efforts of every partner.

    With you, THE ALLEY could continue to heat up.
    In 2025,
    THE ALLEY will bring you more wonders with its new image.


    Stay tuned!


    THE ALLEY