Vol.10. To the next cup — with you|THE ALLEY 12th Anniversary

Twelve years, 4,380 days and nights.
We started with a single cup of Brown Sugar Deerioca,
and slowly became part of your everyday life.

Maybe it was during your school days,
laughing with friends over a cup of brown sugar boba.

Maybe it was on a stressful night at work,
when a familiar taste brought you quiet comfort.

Or maybe it was on a special day when you chose us
to celebrate with you, or to help you heal.



Your one cup means the world to us.

For the past twelve years, we’ve brewed more than just drinks.
We’ve preserved memories, stirred emotions, and warmed your heart.
We hope each sip has become a piece of your most cherished moments.

Thank you for making our drinks part of your daily ritual,
for letting us walk with you from youth to growth,
from drinking alone to sharing with someone special.

As we step into our 13th year,
we are more than just a bubble tea brand.

We hope to continue being a warm presence
in the scenery of your life.

Here’s to the next chapter, to the next cup,
to the next story of you and THE ALLEY.

To the next 12 years, with you.