From one cup of Brown Sugar Deerioca to the world.
At THE ALLEY, we believe that every cup tells a story
and connects people across cultures.
Since our inception,
we have seamlessly blended bold flavors, design aesthetics, and creative innovation to introduce our handcrafted beverages to over 20 countries,
proudly establishing ourselves
as a global leader in aesthetic tea culture.
Now, we extend a heartfelt invitation to you—
Bring the world of THE ALLEY
to your city and begin your own success story.
【Why Choose THE ALLEY Franchise?】
🌍 A Globally Acclaimed Aesthetic Tea Brand
Rooted in the philosophy of “Trendy Tea × Aesthetic Living”,
THE ALLEY has built a distinctive brand identity
with more than 450 locations worldwide—
earning the trust and loyalty of customers across continents.
🍹 Signature Beverages & Constant Innovation
From our iconic Brown Sugar Deerioca to viral sensations
like the Crunchy Milk Series, each drink is designed to be:
✅ Visually stunning
✅ Social media friendly
✅ Crafted for high repurchase value
Every product launch is a new opportunity
for market excitement and business growth.
Comprehensive Franchise Support
Whether you’re a first-time entrepreneur or a seasoned business owner,
THE ALLEY offers end-to-end support to ensure a smooth and successful operation:
✅ Strategic site selection & customized store design
✅ Staff recruitment, training & technical assistance
✅ Digital marketing content & launch campaign guidance
✅ Operational SOPs & strict quality assurance
✅ Ongoing mentorship from experienced franchise advisors
With THE ALLEY, you’re never in business alone.
Brand Strength × Business Stability
THE ALLEY is more than a trendy brand—
It’s a proven business platform combining sustainable operations,
consistent product appeal, and cross-regional market adaptability,
making it ideal for long-term success and expansion.
Turn Your Passion into a Global Tea Venture!
👉 Apply Now to become a part of THE ALLEY franchise family.